Fresh Tracks was inspired by the Obama Administration’s commitment to connecting more young Americans to the outdoors and by the President’s trip to Alaska in the summer of 2015. This past August Fresh Tracks provided young adults from Los Angeles and Alaska with opportunity to travel together to both regions and explore diverse cultures and the outdoors, enabling each group to learn from the other, build critical leadership skills, and become even stronger advocates for their communities. Developed by Islandwood and with the help of institutions such as Sierra Club, Children & Nature Networks Natural Leaders Network, REI, Zumiez, Campion Foundation and Alaska Airlines, Fresh Tracks had an amazing, foundation building, inaugural year with plans for expansion for future generations.
Having worked with the great people at Islandwood in the past I was asked if I’d like to develop the logo for the new program - an opportunity I jumped on. After nailing down the logo I made certain to stay involved and developed all collateral pieces as well as hats, banner and t-shirts.
The images you see here are from the first leg of these young adults’ journey. The first of two days was spent here in Seattle at the iconic climbing rock at REI’s signature store and continued to the grounds of Islandwood itself for day two.
Find out more about Fresh Tracks here.
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